தமிழ்நாடு அரசு இணையதளத்தை குடிமக்கள் சேவை தளமாக மறுவடிவமைத்தல்.
Redesigning tn.gov.in as a modern citizen-service platform.
The old TN Gov concept was too close to a visual reskin. This update reframes it as a full service experience: search-first, Tamil-ready, AI-assisted, mobile-friendly, and built from Tamil DS components.
தமிழ்நாடு அரசு சேவைகள்
Tamil Nadu Services
தேடல் வழி அணுகல் / Search-first
திட்டங்கள், சான்றிதழ்கள் மற்றும் சேவைகளை எளிதாகக் கண்டறியுங்கள்.
சான்றிதழ்கள்
Certificates
திட்டங்கள்
Schemes
மாவட்டங்கள்
Districts
குரல் AI / Kural AI
தேவையான ஆவணங்கள், தகுதி மற்றும் விண்ணப்ப நிலையை அறியக் கேட்கவும்.
This is an unsolicited educational redesign by Tamil DS. It is not affiliated with, endorsed by, or commissioned by the Government of Tamil Nadu.
450+
Service paths
Structured around citizen jobs instead of departments.
6
Navigation groups
Reduced top-level decisions with clearer hierarchy.
AI
Guided support
Kural AI explains documents, eligibility, and next steps.
AA
Quality target
Contrast, focus, mobile sizing, and Tamil readability.
01 / Audit
The redesign starts from service friction.
The current portal has valuable information, but the interface makes citizens work too hard before they can act.
Discovery is department-first
- Citizens need task language like certificates, pensions, and status.
- Important services compete with announcements and administrative links.
- Search does not feel like the main way to move through the site.
Mobile experience feels secondary
- Large navigation structures are hard to scan on small screens.
- Touch targets and section density create unnecessary effort.
- Key flows need clearer vertical rhythm and fixed action hierarchy.
Support is passive
- Users who do not know document requirements need guided help.
- A modern government portal should answer common service questions inline.
- The chat entry point must be calm, persistent, and trustworthy.
Visual hierarchy is inconsistent
- Cards, tables, carousels, and announcements lack one shared anatomy.
- The redesign needs fewer surfaces, more white space, and stronger type scale.
- Tamil and English content must align cleanly without crowding.
02 / Direction
A SaaS-quality public-service interface.
The redesign follows Tamil DS quality standards: generous white space, restrained card usage, clear metrics display, subtle grid backgrounds, and decisive action surfaces.
Search becomes the primary action
The redesign starts with service discovery because most citizens arrive with a task, not a department name.
Service cards replace dense link lists
Every repeated service pattern is a clear card with hierarchy, status, and a single obvious movement path.
Kural AI is built into the journey
AI guidance appears as both a dedicated section and a persistent floating support widget, designed to stay reachable throughout the service journey.
Accessibility is a visible quality bar
Focus states, contrast, Tamil readability, mobile touch targets, and reduced clutter are treated as design requirements.
03 / Information architecture
Move from pages to citizen jobs.
The main structural change is not decorative. It changes how people understand what the government can do for them.
Before
Department links and mixed utility items in the primary navigation.After
Six job-based groups: services, schemes, districts, documents, updates, and help.Before
Search appears as a secondary utility.After
Search is the hero action with quick prompts for high-demand services.Before
Scheme lists require reading and interpretation.After
Scheme cards show benefit, eligibility signal, documents, and apply action.Before
Help content is separate from the service journey.After
Kural AI stays available as a persistent floating assistant throughout the service journey.04 / Component system
The case study now documents actual reusable pieces.
Every part of the block should read like Tamil DS, not like a one-off landing page.
05 / AI layer
Kural AI is part of the service design, not a novelty.
The assistant is designed around practical government questions: eligibility, documents, status, office location, and next steps.
Suggested prompts
The widget opens with useful questions so citizens do not need to know how to phrase a query.
Persistent launcher
A bottom-right trigger keeps help visible without interrupting the page or blocking primary content.
Service-aware answers
The AI pattern is written to connect answers back to service cards, documents, and application paths.
06 / Delivery checklist
What the finished page must prove.
This is the acceptance bar for the TN Gov redesign and the page that explains it.
The prototype and story now speak the same language.
The case study now supports the redesigned TN Gov block with a cleaner narrative, component-level decisions, and a practical checklist for continuing the full system refresh.